Spencer Project Complete

On Monday (Jan 7, 2019) we presented the Spencer City Council (Spencer, Iowa) with a final draft of their Economic Development Strategic Work Plan.  The plan, developed in conjunction with the city’s Grow Spencer Commission, covers a range of economic development initiatives for the next five years.  Check out the plan. In accepting the final plan, the Spencer City Council unanimously approved a resolution to implement the plan. News Coverage: Council Approves Grow Spencer ED Plan (KCID-FM) Continue reading

Understanding How City Plans Fail

In my experience a City’s successful implementation of a plan depends greatly upon a their reaction to and investment in the actual elements of the plan.  For successful implementation to occur, a city must be mindful of the tendency for its performance to ‘default’ to status quo (generalization and avoidance), substitution (solving a less complex problem) or surrogation (substituting a performance measure for goal attainment). Status Quo Status Quo appears most typically in the forms of generalization and avoidance: Generalization Generalization occurs when a plan is accepted or adopted at the Council level, but not integrated into the working operations of the city. Plan implementation may be added to council, management and department agendas, but on-going engagement in discussing both the plan and its implementation gets almost exclusively focused on existing daily operations or is skipped due to a lack of time spent on other matters. This tendency to generalize the meaning of ‘implement the plan’ leads away from the strategic discussions, decisions and actions required for real plan implementation. Drawing a comparison to small business, it’s like the owner always putting “do marketing” on their task list without a direction (e.g. promoting a special off), specific strategies (e.g. add… Continue reading

Three of the Worst Plans We’ve Seen

A number of years ago Sinbad was in a movie called “Houseguest” and without getting into the entire story line there is this moment where Sinbad’s character is presenting pictures of bad teeth to an assembly of students, bringing about ewws and ooohhs. This slideshow is the planning equivalent.  Check it out and then check out this recent LinkedIn article by David Toyer, our founder, that addresses the flaws in planning which result in bad plans like these. Continue reading

Toyer Supports Proposed Logistic Park

This week, Toyer Strategic successfully held a community meeting with property owners adjacent to a proposed logistics park in Lacey, Washington. Toyer is one of the project consultants supporting the entitlement of the Hawks Prairie Logistics Park – a project that would create around 1.9 million square feet of warehousing and distribution space on 131 acres. An economic impact analysis produced by our firm estimates that the project could result in nearly 900 direct, indirect and induced jobs at full-build out of all phases of the project. Lacey, Washington has a population just over 49,000 and sits on the Interstate 5 (I-5) corridor south of Tacoma, Washington and immediately north of Olympia (the state capitol).   Continue reading

Welcome Anna to the Team

We’re excited to announced that Anna Leidl has joined our team as a research intern and will be supporting a number of our economic development and marketing projects. Anna, a native of Saskatchewan, Canada, is a sophomore at Iowa Wesleyan University where she is double majoring in Psychology and Marketing while playing volleyball and softball for the Tigers. Learn more Continue reading