Lake Stevens, WA. On Tuesday night the City Council unanimously approved Ordinance 1041 to annex approximately 100 acres into the city – an action our firm initiated and supported on behalf of landowners in the annexation area.
One of the direct mailers.
One of the door hangers used.
About Our Role Our firm was retained by our client in September of 2017 to complete an analysis recommending if an annexation could be successful and by what method. After studying parcel data (acreage, valuation) and voter registration data in the area, we concluded that the best approach was the Direct Petition Method. Further, we used our research to identify an annexation area meeting the location and boundary criteria in state law.
We were subsequently retained to secure signatures for the required 10% and 60% petitions (based on % of valuation in the annexation area). To complete this task, we developed a communications strategy to provide answers to the most common questions about annexation. We utilized a combination of direct mail, door hangers and door belling (see examples to the left).
We successfully gathered the 10% and 60% petitions, negotiated applicable zoning and indebtedness, completed the required State Environmental Policy Act (SEPA) checklist, and prepared exhibits and narratives to be included in the official “Notice of Intent” to annex filed with the Washington State Boundary Review Board for Snohomish County (BRB).
The annexation was challenged by a group of residents. However, the annexation was unanimously approved by the BRB and an appeal of the BRB’s decision was dismissed by Snohomish County Superior Court.
An economic development plan shouldn’t be a Christmas list of all the wonderful things your community wants to open this year (and the next several years). Such plans aren’t anymore realistic than the pony you wrote to Santa about when you were 9.
If you going to update your economic development plan (or strategy) in 2019, consider these two Christmas themed points:
The Story Matters – It’s hard for me to recall a great example of a long Christmas story (or one that I can’t easily break into bullet points to give you the highlights). Possibly because Christmas was such a big deal in my house, but it’s also because we are much better at telling, remembering and enjoying stories that are identifiable, exciting and brief. A successful plan needs to be constructed with the story in mind so that your stakeholders can tell it as easily as you can and your prospects will remember it before others. Just keep thinking about how War & Peace may be a literary achievement, but Dr. Seuss’ The Grinch that Stole Christmas likely had greater impact on you (and your children).
Be Rudolph not Frosty – Rudolph’s nose gave him an advantage over the competition. Finding your greatest asset and how to leverage it as a competitive advantage is the main task of any successful strategy. Unfortunately, too many planning efforts try to hang a hat on transforming a community into something their not – a sure way to slowly fade (or melt) into irrelevance.
Need help with an economic development strategic plan? We can help
Traveling around as much as I do, I hear it from Mayors, I see it in community vision and mission statements, and I read it in marketing brochures. . .
[insert city name here] – “A Great Place to Live, Work and Play/Shop/Stay”
It’s been the tagline, catch phrase, sound bite, etc. for years now. And candidates for governor and congress use it in speeches (even last night), chambers use it, downtown groups use it, economic developers use it, etc. And this is a big problem. So, if you’re marketing yourself as a great place to live, work and play, your community has no chance to stand out. NO CHANCE!
What does this statement really tell me about your community? Nada. It doesn’t tell me who you are, what you have, or what’s unique. So looking at “Anywhere: An awesome place to live, work and play” and “Lake Town: Live a Lake Life” which one do you want to know more about? You’re community needs to be united around an identify that is unique and authentic to you.
At best you’re running with the pack when using this as the fulcrum of your marketing. I can type “great place to live work and play” into Google and get 4.35 trillion hits. Sort through the first few pages and you’ll see community after community saying the exact same thing, along with a couple articles like this and some articles about live, work play (LWP) mixed use type projects.
And the pack you’re running in is big. It’s the more than 35,000 places in the United States that have a permanent population and buildings (Source: USGS), especially the 19,500 cities, towns and incorporated places (statista.com).
So if you’re using (or thinking about using) “Great Place to Live, Work and Play” to describe your community, STOP! Because even declining rural communities can stake the same claim, because their declining population is less about them and more on the fact that there are better places out there to live, work and play. . . ones that have a better marketing message or that are willing to invest in the amenities and infrastructure that proves it.
Still think it doesn’t apply to every community? Then envision the supermarket. You may not want to buy a can of sardines, but there are cans of it on the shelf because that is what some wants to buy them.
Lake Stevens, Washington. The Washington State Boundary Review Board (BRB) for Snohomish County issued its written decision Tuesday, denying an appeal brought by landowners in the area. The decision clears the way for approval of the Rhodora Annexation by the Lake Stevens City Council subject to expiration of the 30 day appeal period on BRB decisions.
Our firm has managed the annexation process for the initiating landowners (initiators), including circulation of the 10% and 60% annexation petitions, developing and distributing information about the annexation to residents, and representing initiators in the annexation proceedings.
If final approval is granted by the Lake Stevens City Council, the annexation would bring approximately 103 acres into the City at the southeast end of the lake. More information
The U.S. Highway 2 corridor between Everett, Washington and Lake Stevens, Washington is a big transportation issue that impacts the lives of many residents and businesses. The Lake Stevens community has started a #LetsFixTheTrestle movement to help highlight the need for investment in this critical infrastructure.
In a recent interview, David Toyer, owner of Toyer Strategic, discusses the economic challenges the Trestle creates in Lake Stevens.