Toyer Supports Proposed Logistic Park

This week, Toyer Strategic successfully held a community meeting with property owners adjacent to a proposed logistics park in Lacey, Washington. Toyer is one of the project consultants supporting the entitlement of the Hawks Prairie Logistics Park – a project that would create around 1.9 million square feet of warehousing and distribution space on 131 acres. An economic impact analysis produced by our firm estimates that the project could result in nearly 900 direct, indirect and induced jobs at full-build out of all phases of the project. Lacey, Washington has a population just over 49,000 and sits on the Interstate 5 (I-5) corridor south of Tacoma, Washington and immediately north of Olympia (the state capitol).   Continue reading

Welcome Anna to the Team

We’re excited to announced that Anna Leidl has joined our team as a research intern and will be supporting a number of our economic development and marketing projects. Anna, a native of Saskatchewan, Canada, is a sophomore at Iowa Wesleyan University where she is double majoring in Psychology and Marketing while playing volleyball and softball for the Tigers. Learn more Continue reading

Highlights from Spencer Economic Forum

Check out some highlights from the Spencer Economic Development forum our firm conducted on November 5th.  Clip is courtesy of Spencer Municipal Utilities.

Don’t Make it A Christmas List

An economic development plan shouldn’t be a Christmas list of all the wonderful things your community wants to open this year (and the next several years).  Such plans aren’t anymore realistic than the pony you wrote to Santa about when you were 9. If you going to update your economic development plan (or strategy) in 2019, consider these two Christmas themed points: The Story Matters – It’s hard for me to recall a great example of a long Christmas story (or one that I can’t easily break into bullet points to give you the highlights).  Possibly because Christmas was such a big deal in my house, but it’s also because we are much better at telling, remembering and enjoying stories that are identifiable, exciting and brief.  A successful plan needs to be constructed with the story in mind so that your stakeholders can tell it as easily as you can and your prospects will remember it before others.  Just keep thinking about how War & Peace may be a literary achievement, but Dr. Seuss’ The Grinch that Stole Christmas likely had greater impact on you (and your children). Be Rudolph not Frosty – Rudolph’s nose gave him an advantage over the competition.  Finding… Continue reading