Defined by the Office of Management and Budget (OMB) as labor market areas with at least one urban core between 10,000 and 50,000 population, “micropolitans” are far mightier than the “micro” implies. In fact, micropolitan areas represent roughly 21% of the nation’s counties and around 9% of the population nationwide.
However, some micropolitans are faring much better that others in attracting new population, new business investment and new jobs. And that’s where our firm comes in. Our economic development practice specializes in economic development for micropolitans and our company’s founder has real experience as the former economic development director for the Greater Burlington Partnership (Burlington IA/IL Micropolitan) during a 4 year period where he helped attract over $250 million in new business development and 750 primary sector jobs.
“What we often see is that micropolitans which are struggling either need to refresh and refocus their economic development strategy or reorganize how economic development is approached within their geography,” says David Toyer, founder of Toyer Strategic. “But many of these same areas have limited budgets and staffing resources.”
To solve this problem, Toyer Strategic doesn’t have a template strategic plan that it produces for all micropolitans. Instead, the company uses an approach (a process for strategic planning) that lends itself to being customized to match the unique characteristics and resource limitations of a micropolitan. Learn more about our approach
Additionally, Toyer Strategic Consulting has developed a Micgrowpolitan™ program where we will independently certify a micropolitan as Micgrowpolitan™ based on comprehensive analysis of key economic development program elements. The certification is a way for economic development organizations in micropolitans to show their local officials, community stakeholders, partner organizations, investors and even prospects that they have what it takes to compete and win economic development projects. What is the certification and how do I get it?
As of 2017, OMB tracks 536 Micropolitan Statistical Areas (μSAs) in the United States against only 383 Metropolitan Statistical Areas (MSAs). But based on 2018 census population estimates, there could be as many as 550 micropolitans in the U.S. (Policom) and still only 383 metropolitans.